Posts Tagged ‘Industry Trends’


Friday, February 18th, 2011

The color style prognosticators at Pantone® have named the color of the year as honeysuckle – a confident shade of pink that is said to be energizing and uplifting. Just what the country and the world need with all the challenges we have been facing lately.

Colors have indeed been proven to influence emotion and behavior. Deciding to have cosmetic surgery is an experience packed with all kinds of emotions – anticipation, excitement, trepidation, and happiness. So, you might want to consider the emotion messages you are sending through the colors in your marketing materials. Or at least consider using a color you’ve never considered before, like honeysuckle!

Wishing you aesthetic beauty in all you do!

Candace Crowe

Be sure not to overwhelm your patients with…

Wednesday, January 13th, 2010

MARKETING TIP. Be sure not to overwhelm your patients with too many “special offers” or by using “shout marketing” tools.

Wishing you marketing success,

Candace Crowe
President, Creative Director

Candace Crowe Design
Educating Patients. Marketing You.
Copyright © 2010 | Candace Crowe Design | All Rights Reserved

Industry Trends

Tuesday, March 24th, 2009

“Over the next five years, the terrain will become more challenging for many, but players with leading edge products and services will continue to thrive.” Phototherapy, skin tightening and neuromodulators are expected to be the largest growth sectors.
—The Aesthetic Guide January/February 2009,“Weathering the Storm Market Forecast Predicts Continued Growth for Aesthetics”

“A down economy means for email: In a difficult economy, marketers of all types are turning back to email; they see it as the eye in the raging economic storm. Low cost, targeted, and able to move the needle with prospects as well as current customers, email is front and center among marketing tactics in the current downturn.”
MarketingSherpa 2009 Email Marketing Benchmark Guide


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