In this episode of The Crowes Nest Podcast, we welcome Woodrow Wilson, a Melbourne-based photographer and CEO of Clinical Imaging, to discuss the essential role photography plays in aesthetic and medical practices. From the importance of standardized, high-quality before-and-after photos to the cost of poor photography on a practice’s reputation, Woodrow shares his expertise and practical advice for clinics looking to elevate their visual standards.
Quote:
“As with any scientific endeavor, it’s about reducing variables; the only thing that should change is the patient.”
Woodrow Wilson, Founder and CEO, Clinical Imaging
Key Points
- Why Quality Photography Matters
- The Cost of Poor Photography
- The Value of Quality Images
- The Key to Consistency in Photography
To get in touch with Woodrow, you can reach him at:
hello@clinicalimaging.com.au
https://www.clinicalimaging.com.au/
https://www.instagram.com/clinicalimaging_systems
Happy listening!
About Woodrow Wilson:
Woodrow began his journey as a conference photographer in 2012, where he noticed a disconnect between the scientific knowledge presented by a plastic surgeon and the lack of scientific rigor in their before-and-after photos. This inspired him to establish Clinical Imaging Australia, developing a user-friendly photographic system that ensures consistent, high-quality results with minimal training. Today, Clinical Imaging serves 140 clients across nine countries and various specialties, setting a new standard in professional medical imaging.
About Candace Crowe Design:
Candace Crowe Design has worked with aesthetic practices throughout the U.S. and Canada since 1999 helping to pioneer marketing in a manner in which women want to be communicated. CCD is known for their industry knowledge, BRAG book, and Advantage Play®. They are dedicated to continuously lowering patient acquisition costs and increasing the lifetime value of a patient. They have serviced over 500 clients across the U.S. and Canada. Family-owned.
Brands: Digital Signage – Advantage Play; E-Mail Marketing – Advantage Mail; Digital B & A Gallery – BRAG book
