The color style prognosticators at Pantone® have named the color of the year as honeysuckle – a confident shade of pink that is said to be energizing and uplifting. Just what the country and the world need with all the challenges we have been facing lately.

Colors have indeed been proven to influence emotion and behavior. Deciding to have cosmetic surgery is an experience packed with all kinds of emotions – anticipation, excitement, trepidation, and happiness. So, you might want to consider the emotion messages you are sending through the colors in your marketing materials. Or at least consider using a color you’ve never considered before, like honeysuckle!

Wishing you aesthetic beauty in all you do!

Candace Crowe

About Candace Crowe

As CEO and Founder of Candace Crowe Design, Candace truly enjoys listening to plastic surgeons’ marketing needs , and then conceptualizing and producing spectacular results that are second to none. The key to the continued success of her firm is that Candace and her staff provide personalized service to each customer. As a recognized expert in marketing aesthetic practices, Candace is a regular speaker at many national and international aesthetic industry meetings.

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