Author Archives: Candace Crowe

About Candace Crowe

As CEO and Founder of Candace Crowe Design, Candace truly enjoys listening to plastic surgeons’ marketing needs , and then conceptualizing and producing spectacular results that are second to none. The key to the continued success of her firm is that Candace and her staff provide personalized service to each customer. As a recognized expert in marketing aesthetic practices, Candace is a regular speaker at many national and international aesthetic industry meetings.

Time Waits for No One. Take Time…

Time Waits for No One. Take Time to Attract New Patients. Face it. Time and resources are limited, so use Franklin Covey’s big rock principle. This jar, depending on what order you put them in, will hold three large rocks and several small ones without overflowing. The large rocks represent...

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Tips for Strengthening an Aesthetic Practice’s Brand

A strong brand is not created over night. In fact, a properly handled brand gets stronger over time. Your brand can become stronger by constantly keeping abreast of how your target audience perceives you, assessing your marketing plan, trying new strategies, and defining your goals. An ongoing, consistent brand-building process...

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Reasons You Need a Brand

A brand positions your practice in people’s minds. Most patients make choices based on both emotion and intellect, but mostly by what they remember about their experience with you and your practice. By defining your brand, you help establish a network of associations in the minds of your target audience....

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PERFECT MOMENTS.

Sitting on the beach with two of my sons and their girlfriends. Two out surfing, the sun on my shoulders. Life is good. Moments of true contentment. Thankfulness for this peaceful, perfect place in time. A Sunday before the work week begins and I’m back at a much more task-oriented...

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What makes you smile?

I recently attended the American Society of Plastic Surgery meeting in Seattle. We were exhibiting there and I took Libbi, our new client services manager, along to get the experience of exhibiting at a conference. On my first trip around the floor saying “hi” to friends the opening day, my...

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Constructing Your Brand: First Steps

Yesterday I drove past a recently cleared commercial lot and saw a neat row of cement blocks outlining a foundation but could not find a site sign to identify what the building was going to be when completed. An office complex? A homeless shelter? A Starbuck’s? I was left to...

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So What Exactly is a Brand?

So, what exactly is a brand? Is it your logo, your stationery, your practice name? The answer includes all those things and more. Essentially, everyone and everything in your practice is part of your brand — you, your staff, your building, your offices, your furniture, even your carpet and paint...

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