Author Archives: Candace Crowe

About Candace Crowe

As CEO and Founder of Candace Crowe Design, Candace truly enjoys listening to plastic surgeons’ marketing needs , and then conceptualizing and producing spectacular results that are second to none. The key to the continued success of her firm is that Candace and her staff provide personalized service to each customer. As a recognized expert in marketing aesthetic practices, Candace is a regular speaker at many national and international aesthetic industry meetings.

This is the last of my four part series…

This is the last of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. Did you know? MARKETING IS RELATIONSHIP BUILDING. Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing, whether it is internal or external, needs to have the heart of great...

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This is part three of my four part series…

This is part three of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. In my last blog entry, I explained how to do a creative brief that describes your practice’s personality and identifies your goals. With your completed creative brief in hand, you are now ready to...

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This is the second of a four part series…

This is the second of a four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. This second part covers “Know who you are and where you want to take your practice” and provides you with an excellent worksheet to go through to help strengthen your marketing. Last time, I...

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Spontaneous efforts don’t produce…

This is the first of a four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. This first part talks about three kinds of practices. What drives your decision making process when deciding what forms of marketing to use to promote your plastic surgery practice? If it’s your fear of...

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Design and a plastic surgeon’s website

This is an excerpt taken from a talk I recently gave at Dr. Waldman’s Facial Cosmetic Surgery meeting in Las Vegas titled “Design and Patient Desires: a case for emotionally beautiful design”. In the marketing industry we have some terms we use that we take for granted. So I want...

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Your website is the front door for a patient.

Does being a plastic surgeon make good web design more important to your success? How important is a well designed website to the success of your practice? How many of you think good design gives you a return on your investment? How many think it doesn’t matter? I love working...

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