Author Archives: Candace Crowe Design

About Candace Crowe Design

In everything we do, we believe in challenging the status quo. Average is not acceptable. We challenge the world by being innovative, by developing tools no other company offers. If you’re the kind of person who likes to have total control over every aspect of your practice, we have the tools for you.

Define yourself, or others will.

No one has direct control over what people think about you, but you can use a few simple marketing strategies to influence others’ perceptions. People judge you based on all of their points of contact with you: what they see on your website, how the person who answered the phone...

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Appearance Counts for Your Practice, Too

Be purposeful about the image you project. Plastic surgeons know, perhaps better than anyone, that image matters. People care about their own looks, and they care about the appearance of what they buy. Appearance counts not only to your patients but for your practice as well. (Just ask companies like...

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Make certain that your website…

MARKETING TIP. Make certain that your website shows the personality of your practice, educates your patients, and welcomes viewers to book appointments. Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All Rights Reserved

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Beware of inconsistent use of your logo

MARKETING TIP. Beware of inconsistent use of your logo, color palette, and look and feel. It’s a hard mistake to correct down the line. Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All...

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Does your marketing show you understand…

MARKETING TIP. Think for a minute, does your marketing show that you understand your patient’s cares and concerns? Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All Rights Reserved

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Does my marketing have personality?

MARKETING TIP- Does my marketing have personality? Your marketing should “pull” people towards you not shout at them, “This is what we do!” Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All Rights...

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You have to hit a nerve with your marketing…

MARKETING TIP. You have to hit a nerve with your marketing message for them to take notice. It needs to be emotional to be contagious. Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design |...

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With each marketing effort…

MARKETING TIP. With each marketing effort; are you doing it with a predefined purpose, such as to get the phone to ring? Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All Rights Reserved

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