In aesthetics and medicine, marketing trends come and go—but one principle remains constant: trust is the foundation of every successful practice.
In this episode of The Crowes Nest Podcast, we explore how practices can build long-lasting trust online.
1. Setting Trust as the Cornerstone of Your Marketing
Before chasing the latest trend, ask: does this build trust? From tone to tactics, every decision should connect back to credibility.
2. The Role of Reviews in Building Credibility
Authentic patient reviews remain one of the most powerful trust signals. They provide social proof and influence decision-making.
3. Credentials and Authority Cues
Patients look for expertise they can verify—board certification, years in practice, media features, and affiliations all reinforce authority.
4. Before-and-After Photos in the Trust-Building Process
A well-curated gallery is more than pictures—it’s evidence of real results and transparency.
5. Putting It All Together
Reviews, credentials, and results aren’t separate strategies. When combined, they create a cohesive reputation that attracts, reassures, and retains patients.
Listen to the full conversation to learn how to put these principles into practice.
Happy listening!
About the Guest
Bill Fukui is Vice President of Business Development at MedShark Digital, helping aesthetic practices grow through SEO, digital advertising, and trust-first marketing strategies.
(202) 335-8547
https://medsharkdigital.com
About Candace Crowe Design:
Candace Crowe Design has worked with aesthetic practices throughout the U.S. and Canada since 1999, helping to pioneer marketing in a manner in which women want to be communicated. CCD is known for their industry knowledge, BRAG book, and Advantage Play®. They are dedicated to continuously lowering patient acquisition costs and increasing the lifetime value of a patient. They have serviced over 500 clients across the U.S. and Canada. Family-owned.
Brands: Digital Signage – Advantage Play; E-Mail Marketing – Advantage Mail; Digital B & A Gallery – BRAG book
