Your October 2020
Marketing Tips Calendar
If you’re reading this, you’ve probably been on our email list for a while now (thank you!). I’d like to share a great way to nurture your own list of email subscribers and the best part—it only needs to be set up once.
The key here is an Automated Welcome Series.
Welcome automations can serve a number of different purposes, from simply greeting new contacts to introducing your practice and highlighting your specialties. And by establishing a schedule for sending each message, it makes it easy to stay in touch and foster engagement with your new subscribers.
CCD is a relationship-focused company so we decided to automate a Welcome Series of 5 emails, with the intent of delivering useful content while “getting to know each other”.
Here’s what it looks like:
Whether you are a client of ours or an affiliate marketing firm, we believe it’s important to develop a relationship so that we can do the best work for you. Answer at least 3 of the following questions to receive a $250 savings on your next order.
Answer “What is a transactional email signature?”
and we’ll double the savings!
- What role do you play at your practice?
- What topics are you interested in?
- What are your favorite things about your job?
- Do you have a background in marketing?
- Do you have a background in graphic design?
- Are you a social media fanatic?
- How long have you been in the industry?
- What can we do to help you achieve your practice goals?
Email me back or better yet, pick up the phone and call. At Candace Crowe Design, people matter to us. We look forward to hearing from you.
Candace & Team
You are beautiful to me,
Candace & Team
P.S. To access previous monthly Marketing Tips Calendars, click on any of the below and it will take you to our blog where you can read the full version.
Push Vs Pull Marketing
Tip 1: Learn to control your thinking
Tip 2: Don’t get stuck in the mud.
Tip 3: Look in the mirror
Tip 1: Be brave
Tip 2: Be true
Tip 3: Do a mid-year evaluation
Tip 1: Evaluate your marketing based on emotion and connection
Tip 2: Pre-purchase, Pre-order, Pre-pay
Tip 3: Align your marketing message with your values
Tip 1: Write out your “perfect patient experience”
Tip 2: Write a list of things you can do to make that happen
Tip 3: Implement
Tip 1: Update your website
Tip 2: Work on your before & after gallery
Tip 3: Reach out and ask for reviews
Tip 1: Take time to get to know your marketing vendor
Tip 2: When they provide quality timely service; give them referrals
Tip 3: Don’t “jump ship” too quickly
Tip 1: Kindness isn’t necessarily marketing but it sure is effective
Tip 2: Be thoughtful about your doctor’s photo
Tip 3: Spending most of your marketing efforts on your top 3 surgical and non-surgical procedures
Tip 1: Plan your 2020 marketing calendar
Tip 2: Strive for regular valuable connection with your patient base
Tip 3: Choose 12 topics to write about for the year for your email campaigns and blogs