Your September 2020
Marketing Tips Calendar
Each marketing season has a rhythm and a flow to it. For September, in my opinion, if your practice has been open for at least 3 years, it’s generally more effective to implement a few more “pull” marketing tactics. Your patients will appreciate it and in the long run, your ROI will show it.
What is “push” and “pull” marketing? I’ll use our team’s weekly dance lesson to illustrate.
Our SEO & Customer Service advocate, Amanda, teaches us Latin dance moves on Fridays at 2pm. One of our favorites is the Salsa. It’s a simple 3-step dance that focuses on a push / pull movement. “You step forward as if to say I want you”, Amanda explains, “and then step backward to say I don’t want you.” The dance of chasing and being chased is exciting. Think of your last chase.
Push marketing examples are sales on specific products and treatments. You need these for quick ROI. Pull marketing utilizes methods that endear your prospects and patients to you over the long term. For example, sharing patient success stories helps prospects to think “that can be me”. Pull marketing creates loyal, repeat patients and therefore long-term ROI, a stronger brand and more word of mouth.
Tactics that illustrate pull marketing:
- Sending thank you notes by mail
- Growing your email database
- Nurturing your relationships in the office and with vendors
- Sending an email to your database that tells a personal story about yourself or someone in your practice
- Uploading photos to your website’s Before and After gallery
I love this quote from Bolde “If you want to get chased, you have to stop chasing.” I’d LOVE to hear from you, drop me a line and let me know how you are doing.
You are beautiful to me,
Candace & Team
P.S. To access previous monthly Marketing Tips Calendars, click on any of the below and it will take you to our blog where you can read the full version.
Tip 1: Learn to control your thinking
Tip 2: Don’t get stuck in the mud.
Tip 3: Look in the mirror
Tip 1: Be brave
Tip 2: Be true
Tip 3: Do a mid-year evaluation
Tip 1: Evaluate your marketing based on emotion and connection
Tip 2: Pre-purchase, Pre-order, Pre-pay
Tip 3: Align your marketing message with your values
Tip 1: Write out your “perfect patient experience”
Tip 2: Write a list of things you can do to make that happen
Tip 3: Implement
Tip 1: Update your website
Tip 2: Work on your before & after gallery
Tip 3: Reach out and ask for reviews
Tip 1: Take time to get to know your marketing vendor
Tip 2: When they provide quality timely service; give them referrals
Tip 3: Don’t “jump ship” too quickly
Tip 1: Kindness isn’t necessarily marketing but it sure is effective
Tip 2: Be thoughtful about your doctor’s photo
Tip 3: Spending most of your marketing efforts on your top 3 surgical and non-surgical procedures
Tip 1: Plan your 2020 marketing calendar
Tip 2: Strive for regular valuable connection with your patient base
Tip 3: Choose 12 topics to write about for the year for your email campaigns and blogs