Search Engine Optimization
and Search Engine Marketing
We utilize the latest Google trends for the plastic surgery industry.
Search Engine Optimization
How we approach SEO
SEO is a phrase that gets used a lot and can mean different things to different people. At its core, SEO is a series of naming conventions and standards that allows search engine software to crawl and index your site, and easily understand your content. When this occurs, it is easier for potential patients to find you in a search. Rankings can be improved with high quality content, link building, and fast, easy to use site design.
Our SEO package requires that we host your website. On a monthly basis we provide constant tuning and performance optimization so your site is up to the latest standards, speedy, and easy to use. Monthly analysis of traffic reports and request submissions allow us to identify opportunities to improve the user experience.
We also provide page edits and graphic support for content generated by the practice, which includes graphics for social media sharing. Advanced packages can be tailored to include blog writing. All packages include an SSL certificate for your site, software updates, and daily backups and malware/virus scans.
How we approach SEM
SEM offers practices a boost in traffic and an opportunity to convert more leads to consultation requests. You can purchase Ads directly from Google on your own. Or we can manage your SEM campaigns and help you find the right mix of search terms, the right bid strategy, and the right enticing language to solicit clicks.
Our SEM packages can be customized to include the creation of campaign specific landing pages/sites, forms and follow-up email templates.
