How to Leverage Pokémon Go

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The new Pokémon Go game is a huge hit with people of all ages and already small businesses are leveraging the game into more foot traffic and revenue. And so can you!

Pokémon Go is a new riff on the classic trading card game from Japan. Instead of cards, the new game is an app for smartphones. Players use GPS and travel through the real world encountering Pokémon, cartoon creatures that they can then capture, train and use to battle other players for dominance in a territory. It’s called an “augmented reality game” because the game map corresponds to the real world; to get to a training gym in the game, you have to physically go to the corresponding spot in real life. Millennials, men and women in their late 20s and early thirties who grew up with the game, are going crazy for it. Parents of all ages are accompanying their children as they play. Both groups are great markets to develop for your spa and non-surgical services.

The game is getting people out of their houses and into parks, churches, and downtowns were hotspots for in-game action exist. “Poké Stops” are locations that players can acquire more items necessary for play. A special item called a “Lure” can be placed by a player on the Stop to pull Pokémon creatures from all over the map to the Stop making it easy for players to catch more Pokémon (this is a big deal in the game). The Lure works for all players near the Stop, not just the person who places the Lure. One Lure lasts for thirty minutes. Location-based businesses, like restaurants and bars that are lucky enough to have a Stop close by, are placing Lures to lure in customers who want to catch Pokémon while catching a meal. This can also work for you.

1. Pokémon Gym, where battles and training take place. There are three gyms visible, all controlled by the Red Team. Gyms naturally draw people. If your practice is near or at a Gym, increase awareness of your practice through signage and/or an event table with giveaways. 2. PokéStop, where items necessary to game play can be procured. There are six Stops visible. Stops are more plentiful than Gyms. Stops are used out of convenience, if they are close-by or in a cluster. 3. PokéStop with a “Lure on,” where Pokémon creatures will congregate for 30 minutes allowing for easier capture. There are two Stops with Lures on visible. The far one is near a pizza place, the closer one is in a different shopping plaza at a Mediterranean restaurant. They typically both have Lures on during lunch hours. 4. Me sitting in the office wondering where to go to lunch. The closest stop is 500 ft away and the farthest is about 2000 ft in the distance.

1. Pokémon Gym, where battles and training take place. There are three gyms visible, all controlled by the Red Team. Gyms naturally draw people. If your practice is near or at a Gym, increase awareness of your practice through signage and/or an event table with giveaways.
2. PokéStop, where items necessary to game play can be procured. There are six Stops visible. Stops are more plentiful than Gyms. Stops are used out of convenience, if they are close-by or in a cluster.
3. PokéStop with a “Lure on,” where Pokémon creatures will congregate for 30 minutes allowing for easier capture. There are two Stops with Lures on visible. The far one is near a pizza place, the closer one is in a different shopping plaza at a Mediterranean restaurant. They typically both have Lures on during lunch hours.
4. Me sitting in the office wondering where to go to lunch. The closest stop is 500 ft away and the farthest is about 2000 ft in the distance.

There are patients in your practice who play Pokémon, and plenty of potential patients in your area that you can lure in with Pokémon Go. The game is free to download, and a “Lure” can be purchased for a $1 – you don’t actually have to play the game to get what you need to leverage its popularity.

Attract Leads

If you have the ability to display signage near a Stop, or setup an event table, pick an hour when foot traffic is at its peak to use the Lure. While the Lures are on the Stop, all players in the immediate area will see the Lure and will head to that Stop to reap the benefits. Let them know who sponsored the Lure with signage or through an event table, and get your name out there. Most passer-bys will be 20-somethings, but there will be a range, including families. A weeks’ worth of habit building happy hours Lures only costs $10 + tax.

Reinforce Treatment Habits

During treatment downtime is a perfect time to play. If your practice is within range of a Stop, put Lures on when you have non-surgical appointments. And be sure to let your patients know you’ll have a Lure on during their treatment. They maybe more inclined to keep appointments.

Do you want to fill up a particular day with appointments? Advertise that you’ll have Lures on during appointments all-day Thursday for instance.

Add Value

A $5 iTunes Gift card can translate into all sorts of in-game goodies that a patient could use during a CoolSculpting treatment. Think of the treatments that have periods of downtime and then imagine your marketing opportunities that’ll create buzz. Example: Poké and Sculpt: Book a CoolSculpting treatment and receive a gift card for Incense and Lucky Eggs you can use during treatment. (Those are in game items players would want).

Pokémon Go eventually will fade like any other fad, but right now it’s fresh and fun. And you can build business and help your patients have a lot more fun for very little.

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About John Gottshalk

John obsesses over technology news, hunting for the latest gem of information that will help our clients stand out from their competition and stay on the cutting edge. In addition to co-developing and co-teaching the DIY SEO Course, John focuses on copy writing, email marketing and WordPress development.

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