Your November Marketing Tips


A client of ours told me a story once I’ll never forget. It was about a liposuction patient. This patient had been married for over 18 years, yet her husband had NEVER seen her naked. Why? She felt embarrassed about her legs and hips.

The day finally came when she considered taking care of the problem and searched the internet. Looking through this physician’s before and after photos there was a woman she thought had the same legs and hips. She stared at the after photo for what seemed like an eternity and then, just like that, decided to take the plunge; call the practice, make the appointment and get naked with her hubby.

In the marketing world, that’s called selling the sizzle, not the steak. Why is this so hard to do? Mostly because we think we need to “sell” the features such as awards, training, education and state-of-the-art devices. That’s selling the steak. But what patients buy is the potential to feel better about themselves—to see themselves more confident, enjoying their bodies and the admiring looks they will get.

Why is it so hard to have before and afters as part of your marketing plan? Most gallery software is annoying to use, takes large chunks of time to do the uploads and don’t have the features you need. BRAG book is easy and fast.

When Suzanne Bruce & Associates Dermatology were building their new website with Red Spot Interactive, they wanted a gallery they can upload themselves. BRAG book was their solution. In the first two days, they uploaded 90 sets of before and afters and were able to take the gallery live on their website.

Wishlists encourage selling the feeling, not the procedure. BRAG book gives viewers a chance to make a wishlist of before and afters. You’re then sent a pdf of the images along with the viewers information. We have seen just 25 MyFavorite leads become 11 booked surgeries for a total of $82,350.

Email me back or better yet, pick up the phone and call. At Candace Crowe Design, effective marketing matters to us. We look forward to hearing from you.

Candace & Team

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