Practice Branding: Increases Recognition and Revenue

Practice Branding: Increases Recognition and Revenue

Branding goes back to the days when ranchers first started marking their cattle to designate ownership. Eventually, as markets and industries became more competitive and customers gained more sophistication, simple designations of ownership and quality were insufficient. Marketing agents augmented the product-centered brand concept with layers of added value, such as emotional attachment, services, distribution, relationship and trust. To many aesthetic physicians, marketing is too expensive and takes time away from treatments or surgery. In reality a strategic, well thought out brand will allow more time to treat patients and yield an excellent return.

[sf_button colour=”accent” type=”standard” size=”standard” link=”/wp-content/uploads/2014/01/aesthetic-guide-10-09.pdf” target=”_blank” icon=”ss-pdf” dropshadow=”no” extraclass=””]Download Complete Article[/sf_button]

About Candace Crowe Design

In everything we do, we believe in challenging the status quo. Average is not acceptable. We challenge the world by being innovative, by developing tools no other company offers. If you’re the kind of person who likes to have total control over every aspect of your practice, we have the tools for you.

Leave a Reply

Your email address will not be published. Required fields are marked *