Practice Branding: Increases Recognition and Revenue
Branding goes back to the days when ranchers first started marking their cattle to designate ownership. Eventually, as markets and industries became more competitive and customers gained more sophistication, simple designations of ownership and quality were insufficient. Marketing agents augmented the product-centered brand concept with layers of added value, such as emotional attachment, services, distribution, relationship and trust. To many aesthetic physicians, marketing is too expensive and takes time away from treatments or surgery. In reality a strategic, well thought out brand will allow more time to treat patients and yield an excellent return.
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