The New SEO is Social

Google Ranking Now Based on Social Actions 

Google wants your content and the user experience you provide to be the only measures for your rank. Going forward, your website’s ranking will be based more on customer reviews and your engagement in social media than any keyword or inbound blog link. For the small business owner, a marketing and communications professional or a trusted vendor is going to be as important as the book keeper to the business’s long-term success.