This week’s guest is Karen Zupko, founder and consultant at KZA. Karen is an advisor to surgical specialists in otolaryngology, orthopedics, aesthetic and reconstructive surgery, as well as dermatology. During our conversation with Karen, she shares her insights on the concerns industry workers face every day as well as the importance of keeping your marketing efforts up to date.
Quote from Podcast:
“I object to the word convert even though it’s the word in the software. I prefer to think of that number between the people you saw in consultation and the people who scheduled is your patient acceptance rate.”
– Karen Zupko, Founder & Consultant at KZA
Key Points
- Top concerns from patient coordinators
- Talking conversion rates is out-of-date!
- Pay attention to your website! Do your before & after photos look like 1980?
- And what’s going on in New Orleans Thursday the 24th?
About Karen Zupko:
Her pragmatic, action-oriented style inspires people to apply common sense and business rigor to improve profitability, efficiency, and patient satisfaction.
Karen’s wisdom comes from decades of consulting, coaching, and training tens of thousands of physicians, managers, and staff from coast to coast. Primarily an advisor to surgical specialists in otolaryngology, orthopaedics, aesthetic and reconstructive surgery, as well as dermatology, Karen’s expertise encompasses all areas of practice management, from marketing, financial management, and operational efficiency to leadership and governance.
In addition to working with physicians, Karen’s depth of experience has made her an effective advisor to medical device, healthcare technology, and pharmaceutical companies.
Attending one of Karen’s presentations is as entertaining as it is informative. Her motto is, “you can’t bore people into learning,” and her high-energy style makes her an in-demand speaker. Audiences around the world give Karen rave reviews for blending humor, captivating stories, business trends, and popular culture with innovative ideas and straightforward solutions to the most pressing challenges physicians face.
After twelve years at the American Medical Association, Karen opened KZA as a “solo practice” in 1985, which today includes a team of consultants and staff with skills in management, coding and reimbursement, marketing, technology, financial management, and clinical operations.
Karen has a B.S. in Journalism from the University of Kansas. She is a board member of the Grand Park Orchestral Association, the Guild of the Chicago History Museum, and a governing member of the Chicago Symphony Orchestra. Karen is also a grand patron of the Chicago Historical Museum’s Costume Council.
About Candace Crowe Design:
Candace Crowe Design has worked with aesthetic practices throughout the U.S. and Canada since 1999 helping to pioneer marketing in a manner in which women want to be communicated. CCD is known for their industry knowledge, BRAG book, and Advantage Play®. They are dedicated to continuously lowering patient acquisition costs and increasing the lifetime value of a patient. They have serviced over 500 clients across the U.S. and Canada. Family-owned.
Brands: Digital Signage – Advantage Play; E-Mail Marketing – Advantage Mail; Digital B & A Gallery – BRAG book
Happy listening!
