About BrinsonAnderson Consulting:
Running a medical practice is complex and expensive. And, it isn’t what most physicians are trained to do. We simplify the complicated and help physicians create more efficient and productive practices that allows “doctors to be doctors.”
At BrinsonAnderson Consulting, Inc., we understand the business of healthcare, and we know the nuances of small private surgical practices. We are analytical yet out-of-the-box thinkers, and as a result, we identify creative solutions that are practical, actionable, effective, and customized for your unique practice needs. We provide consulting services focused in the areas of operations and workflows. We advise, coach, and train surgeons, managers, and practice staff on improving operational efficiency to streamline workflows, processes, and leverage technology.
About Amy Anderson, Co-Founder:
Amy is a healthcare business coach for surgeons and their staff. She has over 20 years of experience working with plastic surgeons. Amy’s expertise is in strategic planning, practice operations, and creating efficient workflows. Surgeons and staff appreciate her approachable style and her practical advice. She’s coached hundreds of surgeons, managers, patient care coordinators, and other team members on building a strong office culture, improving revenue, and optimizing business management practices. For Amy, the true reward is partnering with her clients, identifying goals and action items, and seeing them come to fruition. Her ultimate goal is to empower her clients to run their practices independently. A lifelong Midwesterner, Amy earned an M.B.A. and B.S. from Indiana University.
About Mara Shorr, Consultant:
Mara Shorr is a seasoned professional in the aesthetic practice management arena, spending nearly 15 years guiding practices across North America toward their strongest business health. She serves as a consultant with BrinsonAnderson Consulting. A previous partner in an award-winning consulting firm, Mara’s techniques have helped lead her teams to win the prestigious 2018, 2019, and 2021 “Best Practice Management Company” awards from The Aesthetic Guide AND the 2017 to 2023 “Top Aesthetic Service Provider/Top CEO” Awards from Aesthetic Everything. She has served as an editorial board member for DERMASCOPE magazine, writes for numerous aesthetic industry publications, and is a respected international speaker and faculty member and key opinion leader for nearly a dozen aesthetic industry conferences annually, as well as a proud textbook chapter author for The Business of Plastic Surgery: Volume 2. In her spare time, Mara is a passionate foster care advocate and lover of countless rescue dogs.
About Candace Crowe Design:
Candace Crowe Design has worked with aesthetic practices throughout the U.S. and Canada since 1999 helping to pioneer marketing in a manner in which women want to be communicated. CCD is known for their industry knowledge, BRAG book, and Advantage Play®. They are dedicated to continuously lowering patient acquisition costs and increasing the lifetime value of a patient. They have serviced over 500 clients across the U.S. and Canada. Family-owned.
Brands: Digital Signage – Advantage Play; E-Mail Marketing – Advantage Mail; Digital B & A Gallery – BRAG book
Podcast Summary:
Running an aesthetic medical practice is a challenging endeavor whether it’s a solo practice or a multiple-provider practice. The demands are substantial from managing patient care and staying current with evolving medical technologies to handling administrative tasks and marketing. Without the support of a larger team, the practitioner must juggle everything from client consultations and treatments to inventory management and financial planning. This can lead to burnout, reduced efficiency, and less time to focus on providing the best possible patient care. This is where hiring the right consultant can pay dividends.
In this podcast, we explore how BrinsonAnderson Consulting works with aesthetic practices from all aspects of hiring and onboarding, to administrative and financial, and even being someone to call when everything goes sideways. Listen in as we explore specific stories of how Amy and Mara have been there to guide their clients.
1. Won’t you be my neighbor? The joy and power of involving your local community in your event.
A grand opening event is a great way to generate a buzz in your community. To do it well, you need to involve more than just your potential patient population. Cross polinating with local businesses is a great way to expand your patient base, and grow long-term relationships that will benefit you for years to come. In this section, we dive into specific ways of connecting with, and cross-promoting local businesses that share your values and vision, and in doing so helps generate long lines at your grand opening event!
2. Overcoming difficult moments.
If you’ve been in practice long enough, you know that difficult moments are bound to happen. Sometimes all you need is someone to call to help talk you through it and craft a plan to get your feet moving. In this section, Mara shares an experience of how she helped a practice navigate through a messy situation, take it in stride, and ultimately start a successful practice.
3. The devil’s in the details.
Creating standard operating procedures is a big part of what great consultants can do for you. Sometimes you don’t know you need a procedure until you’ve dealt with a difficult situation. Listen in as Mara shares a situation where a client didn’t know they needed a procedure until it was almost too late.
4. The Surgeon Whisperer and The Group Project Girl.
Both Amy and Mara are legends in the Aesthetic Industry. Both highly sought after consultants, listen in as they share with us how they got their nicknames.
5. To see people, really see them; go volunteer!
With all of the ways that you can digitally connect your practice with your community, we often forget that building face-to-face relationships is one of the best ways to truly engage and build connections. One of the best ways to do this is through volunteering. Whether it’s finding local non-profits that share similar interests, or helping the underprivileged, listen as Amy and Mara share some of the ways volunteering has benefited their clients.
Conclusion
Asking for help can be challenging, but we all need it from time to time. The benefit of hiring a great consultant can pay dividends, and help you avoid issues that may arise without notice. BrinsonAnderson Consulting and Amy and Mara can be that person to call when you need a voice of reason. We invite you to listen to the podcast and reach out and connect with Amy and Mara.
Happy listening!
