History shows that now is not the time to scrimp on your marketing budget. In studies conducted after the recession of the early 80’s, companies that stayed the course with advertising during tough times won market share. Those that marketed aggressively during the recession managed to increase both sales and profits. Sales of recession advertisers rose by 256% over those that didn’t keep up their advertising.
The value of advertising, and especially of building your brand, is that you increase consumer confidence. Your prospects will notice that you are standing strong in the face of a weak economy. Capture the attention of your marketing audience now and you are sure to reap the rewards for years to come.
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