Your Brand Reflects the Perceived Quality of Your Surgery
Being a plastic surgeon makes the appearance of your marketing materials especially important to your success. Good design contributes to higher levels of patient trust. When people see something that is designed well, there is an emotional trigger that affects how they think, feel, and behave. They correlate good design to quality. A thoughtful brand/image helps people know what to expect from you, just as they do when they see the Starbucks coffee cup.
Statistics show that people get meaning from about 7% of what you say, 55% from your body language, and 38% from the tonality of your voice. Since you can’t use body language and voice tonality in a website or printed materials, how can you convey your message on the Internet? We know that the typical patient wants to feel listened to, understood, and appreciated. The best way to convey this is through a quality brand appearance.
Wishing you marketing with great design,
Candace Crowe
President, Creative Director
Candace Crowe Design
Educating Patients. Marketing You.
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