Your Brand Reflects the Perceived Quality…

Your Brand Reflects the Perceived Quality of Your Surgery

Being a plastic surgeon makes the appearance of your marketing materials especially important to your success. Good design contributes to higher levels of patient trust. When people see something that is designed well, there is an emotional trigger that affects how they think, feel, and behave. They correlate good design to quality. A thoughtful brand/image helps people know what to expect from you, just as they do when they see the Starbucks coffee cup.

Statistics show that people get meaning from about 7% of what you say, 55% from your body language, and 38% from the tonality of your voice. Since you can’t use body language and voice tonality in a website or printed materials, how can you convey your message on the Internet? We know that the typical patient wants to feel listened to, understood, and appreciated. The best way to convey this is through a quality brand appearance.

Wishing you marketing with great design,

Candace Crowe
President, Creative Director

Candace Crowe Design
Educating Patients. Marketing You.

Copyright © 2010 | Candace Crowe Design | All Rights Reserved

About Candace Crowe Design

In everything we do, we believe in challenging the status quo. Average is not acceptable. We challenge the world by being innovative, by developing tools no other company offers. If you’re the kind of person who likes to have total control over every aspect of your practice, we have the tools for you.

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