Your November 2020
Marketing Tips Calendar
A client of ours told me a story once I’ll never forget. It was about a liposuction patient. This patient had been married for over 18 years, yet her husband had NEVER seen her naked. Why? She felt embarrassed about her legs and hips.
The day finally came when she considered taking care of the problem and searched the internet. Looking through this physician’s before and after photos there was a woman she thought had the same legs and hips. She stared at the after photo for what seemed like an eternity and then, just like that, decided to take the plunge; call the practice, make the appointment and get naked with her hubby.
In the marketing world, that’s called selling the sizzle, not the steak. Why is this so hard to do? Mostly because we think we need to “sell” the features such as awards, training, education and state-of-the-art devices. That’s selling the steak. But what patients buy is the potential to feel better about themselves—to see themselves more confident, enjoying their bodies and the admiring looks they will get.
Why is it so hard to have before and afters as part of your marketing plan? Most gallery software is annoying to use, takes large chunks of time to do the uploads and don’t have the features you need. BRAG book is easy and fast.
When Suzanne Bruce & Associates Dermatology were building their new website with Red Spot Interactive, they wanted a gallery they can upload themselves. BRAG book was their solution. In the first two days, they uploaded 90 sets of before and afters and were able to take the gallery live on their website.
Wishlists encourage selling the feeling, not the procedure. BRAG book gives viewers a chance to make a wishlist of before and afters. You’re then sent a pdf of the images along with the viewers information. We have seen just 25 MyFavorite leads become 11 booked surgeries for a total of $82,350.
Email me back or better yet, pick up the phone and call. At Candace Crowe Design, effective marketing matters to us. We look forward to hearing from you.
Candace & Team
P.S. To access previous monthly Marketing Tips Calendars, click on any of the below and it will take you to our blog where you can read the full version.
Automated Welcome Series
Push Vs Pull Marketing
Tip 1: Learn to control your thinking
Tip 2: Don’t get stuck in the mud.
Tip 3: Look in the mirror
Tip 1: Be brave
Tip 2: Be true
Tip 3: Do a mid-year evaluation
Tip 1: Evaluate your marketing based on emotion and connection
Tip 2: Pre-purchase, Pre-order, Pre-pay
Tip 3: Align your marketing message with your values
Tip 1: Write out your “perfect patient experience”
Tip 2: Write a list of things you can do to make that happen
Tip 3: Implement
Tip 1: Update your website
Tip 2: Work on your before & after gallery
Tip 3: Reach out and ask for reviews
Tip 1: Take time to get to know your marketing vendor
Tip 2: When they provide quality timely service; give them referrals
Tip 3: Don’t “jump ship” too quickly
Tip 1: Kindness isn’t necessarily marketing but it sure is effective
Tip 2: Be thoughtful about your doctor’s photo
Tip 3: Spending most of your marketing efforts on your top 3 surgical and non-surgical procedures
Tip 1: Plan your 2020 marketing calendar
Tip 2: Strive for regular valuable connection with your patient base
Tip 3: Choose 12 topics to write about for the year for your email campaigns and blogs