Make certain that your website…
MARKETING TIP. Make certain that your website shows the personality of your practice, educates your patients, and welcomes viewers to…
Beware of inconsistent use of your logo
MARKETING TIP. Beware of inconsistent use of your logo, color palette, and look and feel. It’s a hard mistake to…
Have a professional design your logo…
Have a professional design your logo and help you choose a color palette that can be carried through to your…
Does your marketing show you understand…
MARKETING TIP. Think for a minute, does your marketing show that you understand your patient’s cares and concerns? Wishing you…
Does my marketing have personality?
MARKETING TIP- Does my marketing have personality? Your marketing should “pull” people towards you not shout at them, “This is…
You have to hit a nerve with your marketing…
MARKETING TIP. You have to hit a nerve with your marketing message for them to take notice. It needs to…
With each marketing effort…
MARKETING TIP. With each marketing effort; are you doing it with a predefined purpose, such as to get the phone…
Be sure not to overwhelm your patients with…
MARKETING TIP. Be sure not to overwhelm your patients with too many “special offers” or by using “shout marketing” tools.…
Set yourself apart from competing practices…
MARKETING TIP. Set yourself apart from competing practices by developing a distinctive branding concept that suits your personal style. Wishing…
Trust… what causes patients to trust you?
After the year we’ve all just lived through, it’s understandable that consumers are scared and tired and distrustful of just…
