We are told over and over we need better content to rank higher. It just doesn’t feel right. After all, how much better can the content of one plastic surgeon’s page on breast augmentation possibly be when compared another’s? The classic example is two surgeons in one metropolitan area with the same procedures, same mobile-friendly design, same number of years in business. The only difference is difference in search rank. If the content on both is reasonably good, the difference maker is probably the backlinks.
Backlinks, or in-bound links, are links to your website found on someone else’s website. This is a backlink to Google. The more links you have pointing to your site, the better your rank. It indicates to Google that your answers are good because all these other people link to your website.
The list of professional organizations and reputable business listings where you or your SEO company can easily get worthwhile backlinks is not long. Google will penalize sites that have too many low-quality inbound links. Don’t buy backlinks. What Google wants to see are natural links.
You can get natural backlinks by working your personal and professional networks. Propose to exchange links: you put a link to their site on yours, they put a link to your site on theirs. Ask friends, family, out-of-market colleagues, mentors, fellow chamber of commerce members. Be sure to ask stylists, personal trainers and physical therapists that you recommend or work with regularly.
Call us. We’ll help you make a plan and you’ll win the day with backlinks.