Candace Crowe Marketing Courses at State-of-the-Art in Facial Aesthetics

Candace Crowe will be attending and teaching plastic surgery marketing courses at the State-of-the-Art in Facial Aesthetics in Atlanta, GA on April 10 through 13.

Friday 8:00 – 8:20 a.m., “Service Quality: building emotional connections with patients”
Course Description: In a marketing world where everyone tries to compete on the same selling points and through the same channels, we’ll study a successful strategy that you can implement tomorrow – building emotional connections with patients. Placing the patient’s experience at the center of your marketing efforts can set you apart in the market and bring patients through your door. We will analyze examples of this strategy in practice, the importance of making it personal, examine the positive relationship between bedside manner and productivity, and explore technology that can help foster meaningful connections with patients.

Learning Objectives: Identify the actions attendees can take in their practices to build emotional connections with patients that will lead to increased patient retention, referrals, and satisfaction. In other words, learn the simple steps you can take to start on a path to greater success.

Friday 9:20 a.m. – 9:50 a.m., “The Magic of How We Decide. Marketing that “Whispers” to your Brain.”
Course Description: thin-slicing is the tendency to reach profound conclusions based on very brief observations “thin slices” or narrow windows. Unconscious decisions play an enormous role in our lives.  For example, servers know how to get better tips just by smiling, wearing a flower in their hair, introducing themselves by name, or repeating an order back to a customer. Neuroscience is researching this “thin-slicing” and how it effects our decisions. Twelve examples of real life applications will be presented.

Learning Objectives: Drawing from a review of over 13 case studies on how we decide, 12 non-traditional, decision-influencing marketing ideas will be presented. Attendees will be supplied with a reading list of case studies and books as a resource.

Sunday 10:00 a.m. – 10:30 a.m., “How to use video to improve SEO, promote your practice, and enhance the patient experience.”
Course Description: Video builds trust and delivers information quickly. Online video puts you ahead of the competition. It’s a strategy not everyone is using yet, allowing you to stand out. This is a “how to” course teaching video best practices, how to be a ‘purple cow’, types of video, editing & distribution. We will look at examples of patient testimonial videos, pre-op videos, and attention-getting videos.

Learning Objectives: Identify the actions attendees can take in their practice to build a video library that enhances SEO, engages viewers, and educates patients; implement a video testimonial ‘booth’ for happy and eager post-op patients to confirm your greatness:)