Standardize Your Before & After Photos to Improve Your Conversion Rate

The most visited pages of your website are your Before & After Photos. To maximize your patient leads and SEO benefit, you must create standardized processes for taking, storing and displaying before and after photos.

How to Take Before & After Photos Systematically

Your system will be unique to your practice, but some things to consider when developing your system are:

  • Centering the patient in the frame.
  • Placing an x on the floor where the patient should stand.
  • Having the camera on a tripod that doesn’t get moved.
  • Having taped lines marked off on the floor for the different angles.
  • Making sure the lighting is good.
  • Taking a look at the before photo for reference when taking the after photo.
  • Using a consistent file naming structure when saving photos.
  • Making sure your release is up to date and includes the newest marketing channels (social media) and that it gets signed.

Display Before & After Photos and SEO

We are often asked “How many cases should I show?” “How much information should we provide?” and “How many sets or views per case?”

Displaying Photos and SEOOur answer: Before & After Galleries are the most popular section of your website.
• Including more cases will help meet demand and may increase time on page, an important metric.
• The more content and information you provide about each case, the more likely the page and your site will be found in a search.
• You should provide at least five views. It’s a better reflection of the quality of your work and professionalism than just one set which we call “the minimum.”

An example of the order for uploading Before & After photos:
• Front Facing (FF)
• Left Oblique (LO)
• Left Lateral (LL)
• Right Oblique (RO)
• Right Lateral (RL)

Simplify File Naming for Easy Storage and Retrieval

Developing a standardized file naming for Before & After photos can save you time when uploading them to your gallery or working with vendors. It will also help you upload the photos in a consistent order. Standardized file naming allows you to quickly search your storage for specific patients or procedures.

Image of Before & After photos dropping into a computer.Here is a typical naming structure:
• An internal ID # that does not contain information like patient name, SSN, insurance number, etc.
• Mark it ‘before’ or ‘after’
• Mark the procedure
• Mark the angle of patient in photo (abbreviation suggested)

Example: 12345-before-tummy-tuck-ff.jpg

Need help With Your Before & After Photos?

We’ve helped several of our clients with developing a system for managing their Before & After photos. The benefits can’t be overstated. Before & After photos showcase your expertise and can really be the difference in whether a consult books surgery with you.

Contact us if you’d like help developing a system. We also offer a robust Before & After gallery called BRAGbook where you upload photos to your website, Facebook page, mobile website and consultation aids like REVENEZ 1 and TouchMD, all from one location.

Examples of BRAGbook Integrations:

About Candace Crowe Design

In everything we do, we believe in challenging the status quo. Average is not acceptable. We challenge the world by being innovative, by developing tools no other company offers. If you’re the kind of person who likes to have total control over every aspect of your practice, we have the tools for you.

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