If you are among the many practices who have discovered the value of keeping in touch with your patients through regular emails and newsletters, you are most likely getting a nice return on your investment. Permission-based email marketing is relatively inexpensive and is a great way to build long-term relationships with your existing patients and gain referrals of new patients.
But, how can you really measure the effectiveness of your email campaigns if you don’t have a great reporting tool? If the phone rings and you book consults, that is an obvious indicator that your communication worked to some degree. However, you can’t see the total picture unless you have a robust reporting feature that provides you with the details on who opened your email and what links they clicked on. How many people never received your email because it got caught in spam filters or how many bounced out because of bad addresses? REVENEZmail.com offers an email newsletter service that offers those reports, so you can accurately measure the effectiveness of your efforts and realize the potential of email marketing.
Wishing you a beautiful day!