Here at Candace Crowe Design, we have collected a treasure trove of seasonal specials and promotions from around the country and we’re excited to share them with you for inspiration! Utilize these ideas as a valuable resource and adapt them to your practice’s needs throughout the year.
The week of New Year’s is the perfect time to promote treatments and procedures that will make your patients excited and hopeful for the possibilities the new year will bring.
- Example: “New Year, New You” Say hello to a slimmer you: CoolSculpting can help men and women get rid of unwanted bulges by freezing away fat cells, non-surgically and with no downtime. Patients who book an abdomen treatment by [enter date] will receive up to $xx savings on their customized treatment package.
- Example: “Sparkle in the New Year with Hydrafacial MD” Save $xx on Hydrafacial with your choice of a complimentary add-on. Choose from
- Dermaplane ($75 value)
- Jelly Mask ($39 value)
- Lip Perk ($39 value)
- Red & Blue LED Light ($45 value)
- Example: “Happy New You!” EmSculpt starter package. Save $xx on our normal series of 4 treatments (normally $2,400). Come in two times a week for two weeks and get a boost that you’ll love.
This is the perfect holiday to promote self care and wellness! And don’t forget about the unofficial Galentine’s Day holiday, too (February 13th). These special are great examples:
- Example: “Double The Love This Valentine’s Day” Bring your BFF with you for a complimentary skin care consultation and receive a $50 gift card towards any purchase. Valid through [enter date].
- Example: Save 20% On All Eye Creams During February.
- Example: Love Your Lips, Lose Your Lines, Injection Special. Enjoy $50 savings on one syringe of Juvederm® family. $100 savings on any 2 syringes. And $200 savings on any 3 syringes of the Juvederm® family.
Springtime is an excellent time to promote treatments and procedures that serve as a refresher. And with Summer coming up, you’ll want to start promoting treatments that help your patients start to work towards the summer body they want.
- Example: Spring Renewal for Eyes. Purchase Latisse and Lumiere (for example, you can use any product you want) and receive a free gift (be sure to mention the value that your patient is getting for free)
- Example: Reduce Wrinkles. Save on Botox® 40 Units for just $450.00
- Example: Spring Revival Packages. Looking to tone up further than is possible on your own? Supplement your healthy lifestyle today with Coolsculpting and Emsculpt.
- Lower Body Workout – 6 sessions of EmSculpt Butt and 6 sessions of EmSculpt Quads for $3,000 (a $7,100 value)
- Ab Workout – 4 CoolSculpting Applicators (upper/lower abs or flanks) and 6 sessions of EmSculpt Abs for $3,500 (a $7,800 value)
- Upper Body Workout – 4 CoolSculpting Applicators (arms) and 6 sessions of EmSculpt Arms (triceps or biceps) for $3,000 (a $7,800 value)
Saint Patrick’s Day
Saint Patrick’s Day can be a great way to stay present in your patient’s inbox and let them know you’re thinking of them.
- Example: Send an email blast to all of your patients with a special surprise for the day! “In the spirit of Saint Patrick’s Day, enjoy a 10% savings on all skin care products!”
Mother’s Day is the most popular holiday of the year – it is one you cannot miss! Mother’s Day doesn’t need to be just one day, you can celebrate it the whole month. BOGO deals are really great for this holiday for a Mother + Daughter or Mother + Partner combo treatment. See examples below.
- Example: A Treat for Mom, a Treat for You – Purchase a gift card for any amount between now and Mother’s Day and receive a credit of 20% of the value of the card toward a non-surgical treatment for yourself.
- Example: “Someone Special” Mother’s Day Special – Prepay for 2 treatments and save 20% on the total.
- Example: Save 15% on Hydrafacial Packages during May. Package of 4 Hydrafacial Deluxe Treatments Normally $xx.xx, now $xx.xx
Pride Month (June)
Let your patients know just how important it is that your practice is a safe space for members of the LGBTQ+ Community by celebrating Pride Month in June.
- Example: Post something on your social media to show your support!
Treatments for men are increasing in popularity, especially Hydrafacials. Don’t let Father’s Day slip by without treating the men in your life!
- Example: Hydrafacial® for Men – For Dad and the special men in our lives enjoy 10% savings on a Gentleman’s Hydrafacial for the month of June.
- Example: Get Dad a Beautiful Treat This Year. Free Men’s Regimen System ($225 Value) with the purchase of either:
- Three Illuminize Peels $375 (with complimentary Dermaplaning)
- Three Hydrafacials $525 (with complimentary Dermaplaning)
- Example: Father’s Day Specials.
- CoolSculpting® – Only $500 per area. Regularly $750 per area.
- Emsculpt® – Just $200 per area. Regularly $275 per area.
- Botox® – 40 Units for $450
Holidays like the Fourth of July are perfect for a greeting card style email. If you like, you could include a special or two in celebration of our Independence Day.
- Example: Red, White and Coolsculpting® – Treatment of abdomen, arms, inner thighs, back, flanks, and banana roll – Regular price $750 per treatment – Sale price: $550 per treatment
Back to School
Once your patients’ children are back to school, it’s a great time to promote packages that moms can use throughout the school year for some “me time”.
- Example: Back to School Skin Refresh with Hydrafacial promo. Buy 5 get one free.
- Example: Save 25% on Coolsculpting. Comes with complimentary consultation. Treatment must be purchased by [enter date].
August 16th, 2023 was the first ever Juvederm day! From this point on, Juvederm Day will be held annually on the third Wednesday of August. This is a great opportunity to offer some really great packages and special offers. Be sure to login to their marketing portal for any premade graphics they may have for you to post. For Alle members only.
End of Summer
The end of summer is a great time to reduce inventory of summertime products and start promoting products for the fall and winter.
- Example: Summer may be ending but the fun doesn’t have to! Save 25% on all sunscreens.
- Example: End of Summer Savings. Save $75 on Dermaplane Micropeel Facial. Only $600 for a Package of 3.
- Example: Fun in The Sun Specials!
- Save $50 on all Injectables
- 20% savings on Microneedling, INTRAcel, Hair Removal, and Laser Treatments
- 25% savings on Emsculpt
- 25% savings on Coolsculpting
We love getting creative during spooky season! There are so many different ways to promote products, procedures, and treatments. Try packaging! Here are a few examples:
- Example: Help Fill Our Graveyard. Bring your old, useless skincare product containers empty or not, and save 10% on our skincare products all month long.
- Example: Dare to Purchase a Devilish Deal! 66 units of Botox® for $666
- Example: Will You Find the Hidden Treat? To celebrate Halloween, have a spooky treasure hunt. Hide a ‘treat’ on one of your website pages (a previous client of ours hid a cute little pumpkin with a logo on theirs). To win the prize, patients will look through the pages about the treatments and services you offer and when they find the treat, have them take a screenshot and email it to you. The first person to find it will win a FREE treatment (we recommend something like Hydrafacial) and the next two winners will save 20% on a treatment (we recommend fillers, like Botox!) This should be in an email, link to your website at the bottom so patients can start their search!
As a new season begins, so can new promotions. Get refreshed after a summer in the sun with Hydrafacial, get photo ready for the holidays with fillers, and feel good in your body for the upcoming holiday season with treatments like Coolsculpting or Microneedling.
- Example: Take advantage of our Fall Special and save xx% on any surgery booked prior to [enter date] and scheduled through [enter date]. Call now.
- Example: Fall Skin Care Specials.
- Package of 3 microneedling treatments for $900. ($400 savings, regularly priced at $1,300).
- Buy 2 full syringes of any of the Juvederm® Family of Filler and receive $150 in savings.
- Example: Receive 2 free cycles of Coolsculpting (a $1,200 value) or save $500 when you schedule a breast augmentation and complete surgery by [enter date]. Cannot be combined with other procedures.
Similar to Juvederm Day and Botox Day (see below), November 8th is Dysport Day. Save the date and celebrate the long-lasting results of this prescription injection. In order to take advantage of exclusive offers, patients must be ASPIRE Galderma Rewards members.
The first ever Botox Day was November 18th, 2019! From then on, Botox Day has been on the third Wednesday of November. Similar to Juvederm Day, this event is for Alle members only and the offerings are always out of this world. Be sure to login to your marketing portal to access premade graphics from Allergan.
As the holiday season approaches, it makes for a great time to promote treatments that improve the appearance of the skin. Try promoting fillers, microneedling, and other non-surgical treatments for the face.
- Example: “Make every photo a keeper.” Enjoy 20% savings on Botox and the Juvederm collection of fillers by Allergan the week before the big family holiday. Pre-holiday appointments will go quickly, be sure to request your appointment today.
- Example: Thanksgiving Neck Treatments. A promotional email about all the neck treatments you offer. Give a description of each in your email and include before and after images as well as a request consultation button under each.
- Coolsculpt Mini
- Face & Neck Lift
Our clients have found a lot of success by doing Black Friday specials. One in particular generated $59,152 from his online store in just one day. The secret? Packages. Read more about it here.
- Example: CoolSculpting® – Customized Body Sculpting. 8 treatment package. Normally $6,400 for $4,400! (Save $2,000)
- Example: Purchase 3 Hydrafacial Platinums at $225 each (regularly $250) and receive 1 bonus Dermaplaning treatment (save $250) – Total purchase $675 for package (must be used within 1 year)
Try offering some Stocking Stuffers or Gift Card Specials that your patients can gift their friends and family for the holidays!
- Example: Discount on skincare products
- Example: Discount vitamins
- Example: Gift cards with a 10% bonus with purchase. Purchase a $100 gift card and receive $110. Purchase $1,000 and receive $1,100. Available in any amount up to $2,500.
This holiday really can be the most wonderful time of the year! Reward your patients with something fun and unexpected like special codes or 12 Days of Christmas Deals!
- Example: Christmas Savings with Code. Send an email letting your patients know that they can save 15% on all online or in-person purchases and spread good cheer! Gifts for friends, gifts for you, gifts for all those dear. “Save now through [enter date] or while supplies last.” Provide a code like ‘HOLIDAY15’ for patients to use at check out. Be sure to provide your patients with a button that says “show now” at the end of your email.
- Example: 12 Days of Christmas Deals: “On the first day of Christmas Dr. [enter name here] gave to me…”
- Day 1 – Save $20 on Latisse®
- Day 2 – $100 each In-Depth Facial
- Day 3 – Save 20% on Ultherapy
- Day 4 – Save $75 on Botox® Cosmetic
- Day 5 – Save 20% on Neocutis® Products
- Day 6 – Save $250 on Vivace Package of 3
- Day 7 – $15,000 6 Buttocks Sessions of EmSculpt®
- Day 8 – Save $50 on Microdermabrasion Package
- Day 9 – Save 20% on Obagi® Products
- Day 10 – $50 each Micropeel Package
- Day 11 – Save 20% on ISDIN® Products
- Day 12 – $1,500 6 Abdomen Sessions
- Example: Holiday Prep Starts at [enter name of practice]. Treat yourself this holiday season or buy a last minute gift for someone special. Don’t miss out on these treatment packages, for a limited time only:
- Series of 3 microneedling treatments – 2 complimentary chemical peels ($500 value)
- Series of 3 Hydrafacials – 3 complimentary enzymatic peels ($450 value)
Feeling inspired? Don’t let those ideas slip your mind!
Candace Crowe Design has created a marketing planner that can help you outline your 2024 marketing plan. With this list and our planner, you’re sure to have smooth sailing well into the new year. We’re glad to help you fill it out and decide what would best serve your practice’s needs. Feel free to call us at 877-384-7676 or send Candace an email email@example.com.