Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing whether it is internal or external needs to have the heart of great customer service and guide, educate, and encourage your patients. External marketing tells your target audience you have a service that can help them reach their goals. Internal marketing’s goal is to create and retain loyal patients who will recommend you.

Your website is a great example of external marketing. At its basic level, it can help new patients find you – but it can be much more than that. A great, patient-focused website will project an image that inspires confidence in your services.

Loyalty programs, keeping in touch with consults and patients through email, personal notes, phone calls, seminars, great patient education, a video loop that features all of your services for your waiting area, are all great examples of internal marketing. Internal marketing generally costs less and produces a higher return.


Did you know that fear motivates 400% more than pleasure? Do you really want fear to motivate your marketing decisions? It’s better to stick with your well thought out plan. While you may see immediate results from your marketing activities, achieving a balance in your marketing is really a long-term investment and like most investments, it requires patience, determination, consistency and commitment if you want to realize your desired goals. Let me encourage you to work towards creating a strategic, integrated marketing plan based on measurable goals that are right for your practice. Especially in today’s highly competitive marketplace, it is well worth your time.

Wishing you a superb plan,

Candace Crowe
President, Creative Director
Candace Crowe Design

Educating Patients. Marketing You.

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