New printing techniques and digital editions breathe life into an old medium, creating great marketing opportunities for the aesthetic industry. “I believe in Internet interactive platforms, such as offered in Radiant Life’s magazine, because people interested in plastic surgery expect it. People want information anywhere, anytime. It makes a lot of sense," said Dr. Stuart Kincaid of San Diego, CA. "Interactive platforms allow for content to be viewed on the Internet, tablets, phones, and any other device with the inclusion of audio, video, website links, and e-mail communication. People interested in plastic surgery can even take surveys, make appointments, and process product orders.” Learn about VDP, digital magazines and see a copy for yourself at our blog.
Google wants your content and the user experience you provide to be the only measures for your rank. Going forward, your website's ranking will be based more on customer reviews and your engagement in social media than any keyword or inbound blog link. For the small business owner, a marketing and communications professional or a trusted vendor is going to be as important as the book keeper to the business's long-term success.