Appearance Counts for Your Practice, Too
Be purposeful about the image you project. Plastic surgeons know, perhaps better than anyone, that image matters. People care about…
Beware of inconsistent use of your logo
MARKETING TIP. Beware of inconsistent use of your logo, color palette, and look and feel. It’s a hard mistake to…
Have a professional design your logo…
Have a professional design your logo and help you choose a color palette that can be carried through to your…
Does my marketing have personality?
MARKETING TIP- Does my marketing have personality? Your marketing should “pull” people towards you not shout at them, “This is…
You have to hit a nerve with your marketing…
MARKETING TIP. You have to hit a nerve with your marketing message for them to take notice. It needs to…
Set yourself apart from competing practices…
MARKETING TIP. Set yourself apart from competing practices by developing a distinctive branding concept that suits your personal style. Wishing…
What makes you smile?
I recently attended the American Society of Plastic Surgery meeting in Seattle. We were exhibiting there and I took Libbi,…
This is the second of a four part series…
This is the second of a four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. This second part covers…