Tag: Creative

Appearance Counts for Your Practice, Too

Be purposeful about the image you project. Plastic surgeons know, perhaps better than anyone, that image matters. People care about their own looks, and they care about the appearance of what they buy. Appearance counts not only to your patients but for your practice as well. (Just ask companies like...

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Beware of inconsistent use of your logo

MARKETING TIP. Beware of inconsistent use of your logo, color palette, and look and feel. It’s a hard mistake to correct down the line. Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All...

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Does my marketing have personality?

MARKETING TIP- Does my marketing have personality? Your marketing should “pull” people towards you not shout at them, “This is what we do!” Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All Rights...

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You have to hit a nerve with your marketing…

MARKETING TIP. You have to hit a nerve with your marketing message for them to take notice. It needs to be emotional to be contagious. Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design |...

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Set yourself apart from competing practices…

MARKETING TIP. Set yourself apart from competing practices by developing a distinctive branding concept that suits your personal style. Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All Rights Reserved

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What makes you smile?

I recently attended the American Society of Plastic Surgery meeting in Seattle. We were exhibiting there and I took Libbi, our new client services manager, along to get the experience of exhibiting at a conference. On my first trip around the floor saying “hi” to friends the opening day, my...

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This is the second of a four part series…

This is the second of a four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. This second part covers “Know who you are and where you want to take your practice” and provides you with an excellent worksheet to go through to help strengthen your marketing. Last time, I...

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