People interested in aesthetic treatments are less and less shy about their desires, and they can and will hold public discussions about your services. Most plastic surgeons and cosmetic surgery practices are ready to participate in the conversation, but lack the digital resources to meet the demand for information. Are you ready to engage patients how they want to be engaged?
Google wants your content and the user experience you provide to be the only measures for your rank. Going forward, your website’s ranking will be based more on customer reviews and your engagement in social media than any keyword or inbound blog link. For the small business owner, a marketing and communications professional or a trusted vendor is going to be as important as the book keeper to the business’s long-term success.