Tips for Strengthening an Aesthetic Practice’s Brand

A strong brand is not created over night. In fact, a properly handled brand gets stronger over time. Your brand can become stronger by constantly keeping abreast of how your target audience perceives you, assessing your marketing plan, trying new strategies, and defining your goals. An ongoing, consistent brand-building process is important for creating a strong brand.

Project a positive and confident personality. Make sure your personality shows in every aspect of your practice and show that you understand the patient’s cares and concerns. Be genuine, and draw them in by listening first then be sure to communicate your unique skill set and knowledge base. Provide superb patient education. Prospective patients have a strong need to learn about the procedures they hope to have. They can learn some of this through reading patient stories or a more formal patient educational video.

Continuity in message and look of all your pieces and consistency in delivery is key to the success of your brand.

Wishing you a superb brand,

Candace Crowe
President, Creative Director
Candace Crowe Design

Educating Patients. Marketing You.

Copyright © 2010 | Candace Crowe Design | All Rights Reserved

About Candace Crowe

As CEO and Founder of Candace Crowe Design, Candace truly enjoys listening to plastic surgeons’ marketing needs , and then conceptualizing and producing spectacular results that are second to none. The key to the continued success of her firm is that Candace and her staff provide personalized service to each customer. As a recognized expert in marketing aesthetic practices, Candace is a regular speaker at many national and international aesthetic industry meetings.

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