Your December 2020
Marketing Tips Calendar
Hello,
This month I only bring you this poem. I taped it to my bathroom mirror over 25 years ago when going through a troubling time. It so warmly and candidly speaks to me still today. I hope you enjoy it too.
“Hope is the thing with feathers”
By Emily Dickinson
“Hope” is the thing with feathers –
That perches in the soul –
And sings the tune without the words –
And never stops – at all –
And sweetest – in the gale – is heard –
And sore must be the storm –
That could abash the little bird
That kept so many warm –
I’ve heard it in the chillest land –
And on the strangest sea –
Yet – never – in extremity,
It asked a crumb – of me.
Wishing you a hopeful, loving December. Thank you to each one of you for making our lives wonderful because we know you. Call me and let me know if you need anything.
Hugs and love,
Candace & Team
P.S. To access previous monthly Marketing Tips Calendars, click on any of the below and it will take you to our blog where you can read the full version.
November
Before and After Photo Sets as part of marketing plan
October
Automated Welcome Series
September
Push Vs Pull Marketing
August
Tip 1: Learn to control your thinking
Tip 2: Don’t get stuck in the mud.
Tip 3: Look in the mirror
July
Tip 1: Be brave
Tip 2: Be true
Tip 3: Do a mid-year evaluation
June
Tip 1: Evaluate your marketing based on emotion and connection
Tip 2: Pre-purchase, Pre-order, Pre-pay
Tip 3: Align your marketing message with your values
May
Tip 1: Write out your “perfect patient experience”
Tip 2: Write a list of things you can do to make that happen
Tip 3: Implement
April
Tip 1: Update your website
Tip 2: Work on your before & after gallery
Tip 3: Reach out and ask for reviews
March
Tip 1: Take time to get to know your marketing vendor
Tip 2: When they provide quality timely service; give them referrals
Tip 3: Don’t “jump ship” too quickly
February
Tip 1: Kindness isn’t necessarily marketing but it sure is effective
Tip 2: Be thoughtful about your doctor’s photo
Tip 3: Spending most of your marketing efforts on your top 3 surgical and non-surgical procedures
January
Tip 1: Plan your 2020 marketing calendar
Tip 2: Strive for regular valuable connection with your patient base
Tip 3: Choose 12 topics to write about for the year for your email campaigns and blogs