AJ’s Artful Win

I’d like to let you get to know the team behind me, Candace. This is the second in a short series of emails where we’ll share a story from each of our team members. Let me introduce you to Ariel, fondly known as AJ around the office. She will take it from here.


Dear friend,

As a designer and artist, expressing unique beauty through art is deeply satisfying to me. I won’t say that it’s a rare experience, however there are certain projects that really strike a chord. Here’s one that I’d like to share with you. Dr. Gantous came to us with these goals:

  • Consolidate marketing and SEO vendors to just one boutique design firm that knows the industry
  • Use Advantage Play digital signage to display unique art and softly market to the patients at his practice
  • A smooth, flawless transitionSo he chose us! 🙂

The first step we took was to create his Artist Series—a collection of uniquely curated images, true to his aesthetic style, that play on the TVs throughout the office. So how do we start? Well, it’s pretty simple actually… we have a conversation.

Who are some of your favorite artists?
What artwork hangs on your walls?
What colors do you like? What colors don’t you like?
Do you have any favorite quotes? Poets? Musicians? Patient Reviews?
Places, architecture and adventures?

Once Dr. Gantous’ Artist Series was completed, we began giving his website a facelift. The Artist Series flowed smoothly into the website designs and created a site unlike any other.

And how well did we do? You can ask Dr. Gantous, here’s what he has to say:

Candace Crowe and team are responsive, easy to work with, creative and really great people. I have no hesitation whatsoever in recommending them and look forward to enjoying our relationship for a long time to come.”
~Andres Gantous, MD, FRCSC, Toronto Facial Plastic Surgery

Thank you Dr. Gantous, for working together with us.

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