Websites & Optimization Tips

Google Ranking Now Based on Social Actions 

Google wants your content and the user experience you provide to be the only measures for your rank. Going forward, your website's ranking will be based more on customer reviews and your engagement in social media than any keyword or inbound blog link. For the small business owner, a marketing and communications professional or a trusted vendor is going to be as important as the book keeper to the business's long-term success.

read more

Make certain that your website…

MARKETING TIP. Make certain that your website shows the personality of your practice, educates your patients, and welcomes viewers to book appointments. Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All Rights Reserved

read more

Design and a plastic surgeon’s website

This is an excerpt taken from a talk I recently gave at Dr. Waldman’s Facial Cosmetic Surgery meeting in Las Vegas titled “Design and Patient Desires: a case for emotionally beautiful design”. In the marketing industry we have some terms we use that we take for granted. So I want...

read more

Your website is the front door for a patient.

Does being a plastic surgeon make good web design more important to your success? How important is a well designed website to the success of your practice? How many of you think good design gives you a return on your investment? How many think it doesn’t matter? I love working...

read more