Define yourself, or others will.

No one has direct control over what people think about you, but you can use a few simple marketing strategies to influence others’ perceptions. People judge you based on all of their points of contact with you: what they see on your website, how the person who answered the phone took care of them, what you look like, how you dress, how comfortable they feel in your office, and whether their questions were answered. Most importantly, as a plastic surgeon, people will judge you on appearances.

Even if you aren’t aware of having one, your practice already has a brand. Every experience a patient has with you, good or bad, creates an impression. How you interact with others influences the way they perceive you, and that is how they will remember you and your practice. You have probably experienced this yourself, as a consumer. The attraction to beauty and great design is a human mystery but very real. Have you ever made a personal decision based upon how something or someone looks? Do you spend more time considering things that are beautiful or designed well? Apply this concept to your marketing strategy, and you can gain command of how you are defined by the people you want to reach.

Wishing you a beautiful brand,

Candace Crowe
President, Creative Director

Candace Crowe Design
Educating Patients. Marketing You.

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