Tag: recession

Trust… what causes patients to trust you?

After the year we’ve all just lived through, it’s understandable that consumers are scared and tired and distrustful of just about everyone, from the media and politicians to banks and insurance companies. Trust… what an interesting, elusive intangible. What causes patients to trust you? How do you inspire trust in...

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WHY MARKET DURING AN ECONOMIC DOWNTURN?

History shows that now is not the time to scrimp on your marketing budget. In studies conducted after the recession of the early 80’s, companies that stayed the course with advertising during tough times won market share. Those that marketed aggressively during the recession managed to increase both sales and...

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