Candace Crowe teaches marketing course at ASAPS: The Aesthetic Meeting 2014
Candace Crowe and son Timothy Crowe will be teaching a plastic surgery marketing course American Society of Aesthetic Plastic Surgery’s The Aesthetic Meeting 2014 in San Francisco.
Monday, April 28th, 4:30 pm to 6:30 pm
2-Hour Course – 2 CME credits
Discounted pre-registration fee: $140 On-site fee: $190
Level Intermediate Interactive Workshop
http://www.surgery.org/downloads/microsite/meeting2014/course-717.php
717 How to Market to the New Digital Generation
Objectives: Take charge of your digital marketing and make it work for you. This will be a packed two-hours, with a “roll up your sleeves and get to work” approach. The room will be set up in rounds, and discussion will be lively. Bring your laptop and an open mind ready to get to work as we will have a notebook for each attendee.
Includes: DIY SEO – some things you can do to take control, how to do an internet brand audit – benchmark before you spend more, best practices on maintaining and optimizing for an A++ before and after gallery your #1 most visited page, creating a coordinated posting schedule, how to get more out of your review sites, directories and social listing, how to avoid large fines on royalty-free images, and looks matter.
Since 77% of people prefer to get marketing messages via email, a portion of the class will be dedicated to learning how to do it right. Topics include keeping address lists updated, content building, the value of a good subject line, format options, mining your reports, and more.
Candace Crowe Design will be in Booth 320 to discuss the latest trends in plastic surgery marketing. Be sure to stop by for a hands-on demo of the BRAG book, the before & after gallery for plastic surgeons.
