Trust… what causes patients to trust you?
After the year we’ve all just lived through, it’s understandable that consumers are scared and tired and distrustful of just…
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What makes you smile?
I recently attended the American Society of Plastic Surgery meeting in Seattle. We were exhibiting there and I took Libbi,…
Practice Branding: Increases Recognition and Revenue
Practice Branding: Increases Recognition and Revenue Branding goes back to the days when ranchers first started marking their cattle to…
Constructing Your Brand: First Steps
Yesterday I drove past a recently cleared commercial lot and saw a neat row of cement blocks outlining a foundation…
So What Exactly is a Brand?
So, what exactly is a brand? Is it your logo, your stationery, your practice name? The answer includes all those…
This is the last of my four part series…
This is the last of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. Did you know? MARKETING…
This is part three of my four part series…
This is part three of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. In my last blog…
This is the second of a four part series…
This is the second of a four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. This second part covers…
Spontaneous efforts don’t produce…
This is the first of a four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. This first part talks…