Tag: Trust

Time Waits for No One. Take Time…

Time Waits for No One. Take Time to Attract New Patients. Face it. Time and resources are limited, so use Franklin Covey’s big rock principle. This jar, depending on what order you put them in, will hold three large rocks and several small ones without overflowing. The large rocks represent...

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Tips for Strengthening an Aesthetic Practice’s Brand

A strong brand is not created over night. In fact, a properly handled brand gets stronger over time. Your brand can become stronger by constantly keeping abreast of how your target audience perceives you, assessing your marketing plan, trying new strategies, and defining your goals. An ongoing, consistent brand-building process...

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Your Brand Reflects the Perceived Quality…

Your Brand Reflects the Perceived Quality of Your Surgery Being a plastic surgeon makes the appearance of your marketing materials especially important to your success. Good design contributes to higher levels of patient trust. When people see something that is designed well, there is an emotional trigger that affects how...

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