Tag: Wisdom

SO MANY OPTIONS

Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing whether it is internal or external needs to have the heart of great customer service and guide, educate, and encourage your patients. External marketing tells your target audience you have a service that can help them...

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Time Waits for No One. Take Time…

Time Waits for No One. Take Time to Attract New Patients. Face it. Time and resources are limited, so use Franklin Covey’s big rock principle. This jar, depending on what order you put them in, will hold three large rocks and several small ones without overflowing. The large rocks represent...

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Does your marketing show you understand…

MARKETING TIP. Think for a minute, does your marketing show that you understand your patient’s cares and concerns? Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All Rights Reserved

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Be sure not to overwhelm your patients with…

MARKETING TIP. Be sure not to overwhelm your patients with too many “special offers” or by using “shout marketing” tools. Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All Rights Reserved

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PERFECT MOMENTS.

Sitting on the beach with two of my sons and their girlfriends. Two out surfing, the sun on my shoulders. Life is good. Moments of true contentment. Thankfulness for this peaceful, perfect place in time. A Sunday before the work week begins and I’m back at a much more task-oriented...

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Trust… what causes patients to trust you?

After the year we’ve all just lived through, it’s understandable that consumers are scared and tired and distrustful of just about everyone, from the media and politicians to banks and insurance companies. Trust… what an interesting, elusive intangible. What causes patients to trust you? How do you inspire trust in...

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