About Design & Branding

Creating Super Ads

Traits of Ads That Get Noticed All successful ads have something in common, the ability to connect with the reader. Connecting is the most important trait of an ad, but there are other aspects of the ad that are important: Advertising is a way that businesses can build on their...

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Traits of Plastic Surgery Ads That Get Noticed

Traits of Plastic Surgery Ads That Get Noticed Advertising products and services has been going on for hundreds of years, but modern advertising started around the 1920s. The advancements of the industrial age made differentiating goods and services on quality, price, and characteristics essential. Advertising has changed immensely since the...

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A Brief History of Mobile/Smartphone Technology

A Brief History of Mobile/Smartphone Technology “We are living in the largest increase in expressive capability in human history.” Clay Shirky, TED talk, June 2009 In his TED (Technology, Entertainment and Design) talk Clay Shirky chronicles the expansion of our expressive capabilities, from the printing press 500 years ago to...

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The Golden Ratio, the Perfect Proportion

About Design Principle 8: The Golden Ratio, the Perfect Proportion Before 500 B.C., all numbers were either whole or rational. The Pythagoreans worshiped this simplicity, and believed the cosmos was structured so exactly. Then the Golden Ratio (1.618…) was discovered, and found to be irrational. That a number could not...

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About Design: Waist-to-Hip Ratio


The .9 waist-to-hip ratio is a near-universal ideal proportion for men. For women, the ideal is to have a waist-to-hip ratio of .7. These ratios indicate health and universally appealing. Products designed with similar proportions are also attractive.

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About Design

Welcome to our blog series on design. There are all types of design: industrial design, graphic design, user-interface design, product design, computer design, automotive design and architecture, the design of buildings. Design is everywhere and in everything. The word design indicates purpose and intent; there’s a particular reason for every...

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What is a PMS color?

PMS stands for Pantone Matching System, which is a system of color charting and identification that is used mainly by printers and designers to reference an exact color. Printing, web design, and specialty items all use PMS colors. Your logo colors should be identified as PMS colors and recorded to...

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