Just recently lights went on…
“I am so excited, I want to make all our materials coordinate and look like the quality my husband’s years…
Your Brand Reflects the Perceived Quality…
Your Brand Reflects the Perceived Quality of Your Surgery Being a plastic surgeon makes the appearance of your marketing materials…
Appearance Counts for Your Practice, Too
Be purposeful about the image you project. Plastic surgeons know, perhaps better than anyone, that image matters. People care about…
Have a professional design your logo…
Have a professional design your logo and help you choose a color palette that can be carried through to your…
Does my marketing have personality?
MARKETING TIP- Does my marketing have personality? Your marketing should “pull” people towards you not shout at them, “This is…
This is the last of my four part series…
This is the last of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. Did you know? MARKETING…
WHY MARKET DURING AN ECONOMIC DOWNTURN?
History shows that now is not the time to scrimp on your marketing budget. In studies conducted after the recession…
Product + Personality = Brand
What do people see in their minds’ eye when they think of your practice? No one has direct control over…
