Tag: Brand

Just recently lights went on…

“I am so excited, I want to make all our materials coordinate and look like the quality my husband’s years of education and experience deserve.” This week Linda received a call from a client who has known us for a very long time. Over the course of our relationship, they...

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Your Brand Reflects the Perceived Quality…

Your Brand Reflects the Perceived Quality of Your Surgery Being a plastic surgeon makes the appearance of your marketing materials especially important to your success. Good design contributes to higher levels of patient trust. When people see something that is designed well, there is an emotional trigger that affects how...

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Appearance Counts for Your Practice, Too

Be purposeful about the image you project. Plastic surgeons know, perhaps better than anyone, that image matters. People care about their own looks, and they care about the appearance of what they buy. Appearance counts not only to your patients but for your practice as well. (Just ask companies like...

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Does my marketing have personality?

MARKETING TIP- Does my marketing have personality? Your marketing should “pull” people towards you not shout at them, “This is what we do!” Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All Rights...

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This is the last of my four part series…

This is the last of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. Did you know? MARKETING IS RELATIONSHIP BUILDING. Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing, whether it is internal or external, needs to have the heart of great...

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WHY MARKET DURING AN ECONOMIC DOWNTURN?

History shows that now is not the time to scrimp on your marketing budget. In studies conducted after the recession of the early 80’s, companies that stayed the course with advertising during tough times won market share. Those that marketed aggressively during the recession managed to increase both sales and...

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Product + Personality = Brand

What do people see in their minds’ eye when they think of your practice? No one has direct control over how people think about you, but how you present yourself to others influences how they perceive you. I’m sure you’ve heard the saying “you never get a second chance to...

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