Tag: Branding

Radiant Life Magazine Puts You on the Cover

New printing techniques and digital editions breathe life into an old medium, creating great marketing opportunities for the aesthetic industry. “I believe in Internet interactive platforms, such as offered in Radiant Life’s magazine, because people interested in plastic surgery expect it. People want information anywhere, anytime. It makes a lot of sense," said Dr. Stuart Kincaid of San Diego, CA. "Interactive platforms allow for content to be viewed on the Internet, tablets, phones, and any other device with the inclusion of audio, video, website links, and e-mail communication. People interested in plastic surgery can even take surveys, make appointments, and process product orders.”  Learn about VDP, digital magazines and see a copy for yourself at our blog.

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Constructing Your Brand: First Steps

Yesterday I drove past a recently cleared commercial lot and saw a neat row of cement blocks outlining a foundation but could not find a site sign to identify what the building was going to be when completed. An office complex? A homeless shelter? A Starbuck’s? I was left to...

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So What Exactly is a Brand?

So, what exactly is a brand? Is it your logo, your stationery, your practice name? The answer includes all those things and more. Essentially, everyone and everything in your practice is part of your brand — you, your staff, your building, your offices, your furniture, even your carpet and paint...

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This is part three of my four part series…

This is part three of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. In my last blog entry, I explained how to do a creative brief that describes your practice’s personality and identifies your goals. With your completed creative brief in hand, you are now ready to...

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This is the second of a four part series…

This is the second of a four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. This second part covers “Know who you are and where you want to take your practice” and provides you with an excellent worksheet to go through to help strengthen your marketing. Last time, I...

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