Author Archives: Candace Crowe

About Candace Crowe

As CEO and Founder of Candace Crowe Design, Candace truly enjoys listening to plastic surgeons’ marketing needs , and then conceptualizing and producing spectacular results that are second to none. The key to the continued success of her firm is that Candace and her staff provide personalized service to each customer. As a recognized expert in marketing aesthetic practices, Candace is a regular speaker at many national and international aesthetic industry meetings.

Engage patients the way they want to be engaged

People interested in aesthetic treatments are less and less shy about their desires, and they can and will hold public discussions about your services. Most plastic surgeons and cosmetic surgery practices are ready to participate in the conversation, but lack the digital resources to meet the demand for information. Are you ready to engage patients how they want to be engaged?

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Industry Insider, Target Audience

Whenever anyone talks about marketing or advertising, the term target audience will usually pop up. What is a target audience? How do you find out who “they” are? And why should an aesthetic surgery practice even care? The target audience for your practice is the group of patients or potential...

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A Cut Above: The Wow Factor in Printing

A Cut Above: The Wow Factor in Printing That Gets You Noticed Full color or black and white are not the only options for printing items like your brochures, business cards and folders. Modern offset printing techniques provide myriad possibilities that can make your stationery and consultation package stand out...

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Is Marketing a “Dirty Word”?

Historically, marketing has been somewhat of a dirty word to the medical field. Traditional marketing didn’t address medicine’s specific needs and seemed ingenuous and self-seeking. Practitioners relied on word of mouth referrals to generate business for themselves and eschewed advertising. Times have changed and today’s marketplace requires frequent and genuine...

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Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing whether it is internal or external needs to have the heart of great customer service and guide, educate, and encourage your patients. External marketing tells your target audience you have a service that can help them...

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What is a PMS color?

PMS stands for Pantone Matching System, which is a system of color charting and identification that is used mainly by printers and designers to reference an exact color. Printing, web design, and specialty items all use PMS colors. Your logo colors should be identified as PMS colors and recorded to...

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The color style prognosticators at Pantone® have named the color of the year as honeysuckle – a confident shade of pink that is said to be energizing and uplifting. Just what the country and the world need with all the challenges we have been facing lately. Colors have indeed been...

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Just recently lights went on…

“I am so excited, I want to make all our materials coordinate and look like the quality my husband’s years of education and experience deserve.” This week Linda received a call from a client who has known us for a very long time. Over the course of our relationship, they...

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