What is a PMS color?
PMS stands for Pantone Matching System, which is a system of color charting and identification that is used mainly by…
Tips for Strengthening an Aesthetic Practice’s Brand
A strong brand is not created over night. In fact, a properly handled brand gets stronger over time. Your brand…
Reasons You Need a Brand
A brand positions your practice in people’s minds. Most patients make choices based on both emotion and intellect, but mostly…
Building Your Own Brand One Step at a Time
Would you rather spend your time in surgery, or marketing your practice? Does a brand really add value to your…
Your Brand Reflects the Perceived Quality…
Your Brand Reflects the Perceived Quality of Your Surgery Being a plastic surgeon makes the appearance of your marketing materials…
Is Your Marketing a Disconnect?
Too many times the quality of surgeons’ marketing materials does not match their surgical abilities. This disconnect is then carried…
Practice Branding: Increases Recognition and Revenue
Practice Branding: Increases Recognition and Revenue Branding goes back to the days when ranchers first started marking their cattle to…
Constructing Your Brand: First Steps
Yesterday I drove past a recently cleared commercial lot and saw a neat row of cement blocks outlining a foundation…
So What Exactly is a Brand?
So, what exactly is a brand? Is it your logo, your stationery, your practice name? The answer includes all those…
This is the last of my four part series…
This is the last of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. Did you know? MARKETING…
