Industry Insider, Target Audience
Whenever anyone talks about marketing or advertising, the term target audience will usually pop up. What is a target audience?…
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A Cut Above: The Wow Factor in Printing
A Cut Above: The Wow Factor in Printing That Gets You Noticed Full color or black and white are not…
No-Fluff, Aesthetically Smart Marketing
“I NEVER THOUGHT MUCH OF MARKETING. Practices do it in my area: billboards, magazines and things like that, but I’ve…
Is Marketing a “Dirty Word”?
Historically, marketing has been somewhat of a dirty word to the medical field. Traditional marketing didn’t address medicine’s specific needs…
Robust Reporting for E-campaigns
If you are among the many practices who have discovered the value of keeping in touch with your patients through…
Your practice through the eyes of a patient…
Each one of you is uniquely different. Yet to most patients you look the same. You all wear suits, you…
SO MANY OPTIONS
Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing whether it is internal or external…
What is a PMS color?
PMS stands for Pantone Matching System, which is a system of color charting and identification that is used mainly by…
A COLOR FOR ALL SEASONS
The color style prognosticators at Pantone® have named the color of the year as honeysuckle – a confident shade of…
