Your Brand Reflects the Perceived Quality…
Your Brand Reflects the Perceived Quality of Your Surgery Being a plastic surgeon makes the appearance of your marketing materials…
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Is Your Marketing a Disconnect?
Too many times the quality of surgeons’ marketing materials does not match their surgical abilities. This disconnect is then carried…
Plastic Surgeons Need Unique Marketing Tools
Traditional marketing tools are TV, radio, and print advertising. These tools have been called “shout marketing” tools because through them…
Partnership with Plastic Surgery Studios Puts Emphasis on Patient Education
Partnership with Plastic Surgery Studios Puts Emphasis on Patient Education Candace Crowe Design and Plastic Surgery Studios are teaming up…
Look at Yourself Through a Patient’s Eyes.
It’s easier to define yourself in the eyes of your audience when you know who your target audience is. In…
Define yourself, or others will.
No one has direct control over what people think about you, but you can use a few simple marketing strategies…
Appearance Counts for Your Practice, Too
Be purposeful about the image you project. Plastic surgeons know, perhaps better than anyone, that image matters. People care about…
Make certain that your website…
MARKETING TIP. Make certain that your website shows the personality of your practice, educates your patients, and welcomes viewers to…
Beware of inconsistent use of your logo
MARKETING TIP. Beware of inconsistent use of your logo, color palette, and look and feel. It’s a hard mistake to…
