Is Marketing a “Dirty Word”?
Historically, marketing has been somewhat of a dirty word to the medical field. Traditional marketing didn’t address medicine’s specific needs…
SO MANY OPTIONS
Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing whether it is internal or external…
What is a PMS color?
PMS stands for Pantone Matching System, which is a system of color charting and identification that is used mainly by…
Tips for Strengthening an Aesthetic Practice’s Brand
A strong brand is not created over night. In fact, a properly handled brand gets stronger over time. Your brand…
Reasons You Need a Brand
A brand positions your practice in people’s minds. Most patients make choices based on both emotion and intellect, but mostly…
Building Your Own Brand One Step at a Time
Would you rather spend your time in surgery, or marketing your practice? Does a brand really add value to your…
Is Your Marketing a Disconnect?
Too many times the quality of surgeons’ marketing materials does not match their surgical abilities. This disconnect is then carried…
Look at Yourself Through a Patient’s Eyes.
It’s easier to define yourself in the eyes of your audience when you know who your target audience is. In…
Define yourself, or others will.
No one has direct control over what people think about you, but you can use a few simple marketing strategies…
This is part three of my four part series…
This is part three of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. In my last blog…
