Is Marketing a “Dirty Word”?

Historically, marketing has been somewhat of a dirty word to the medical field. Traditional marketing didn’t address medicine’s specific needs…

SO MANY OPTIONS

Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing whether it is internal or external…

What is a PMS color?

PMS stands for Pantone Matching System, which is a system of color charting and identification that is used mainly by…

Reasons You Need a Brand

A brand positions your practice in people’s minds. Most patients make choices based on both emotion and intellect, but mostly…

Is Your Marketing a Disconnect?

Too many times the quality of surgeons’ marketing materials does not match their surgical abilities. This disconnect is then carried…
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