New printing techniques and digital editions breathe life into an old medium, creating great marketing opportunities for the aesthetic industry. “I believe in Internet interactive platforms, such as offered in Radiant Life’s magazine, because people interested in plastic surgery expect it. People want information anywhere, anytime. It makes a lot of sense," said Dr. Stuart Kincaid of San Diego, CA. "Interactive platforms allow for content to be viewed on the Internet, tablets, phones, and any other device with the inclusion of audio, video, website links, and e-mail communication. People interested in plastic surgery can even take surveys, make appointments, and process product orders.” Learn about VDP, digital magazines and see a copy for yourself at our blog.
Tag: Marketing
REVENEZ 1 in PSP, Plastic Surgery Practice Magazine
REVENEZ 1 in PSP, Plastic Surgery Practice Magazine Buzz continues to build around REVENEZ! We are so excited by the positive press and feedback our REVENEZ 1 has been receiving. And now we’ve extended platform capability to the HP TouchSmart and similar touchscreen devices. Spurred by our customers and thanks...
About Design
Welcome to our blog series on design. There are all types of design: industrial design, graphic design, user-interface design, product design, computer design, automotive design and architecture, the design of buildings. Design is everywhere and in everything. The word design indicates purpose and intent; there’s a particular reason for every...
Is Your Marketing a Disconnect?
Too many times the quality of surgeons’ marketing materials does not match their surgical abilities. This disconnect is then carried over to what their patients think about the quality of work they do. You dress for success; you hire an interior designer to make your facilities look warm, inviting and...
Define yourself, or others will.
No one has direct control over what people think about you, but you can use a few simple marketing strategies to influence others’ perceptions. People judge you based on all of their points of contact with you: what they see on your website, how the person who answered the phone...
Beware of inconsistent use of your logo
MARKETING TIP. Beware of inconsistent use of your logo, color palette, and look and feel. It’s a hard mistake to correct down the line. Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All...
This is part three of my four part series…
This is part three of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. In my last blog entry, I explained how to do a creative brief that describes your practice’s personality and identifies your goals. With your completed creative brief in hand, you are now ready to...
Building a brand one step at a time. Part THREE
This last part of my three part series titled “Essential Marketing Tips: building a brand one step at a time.” It’s taken from a talk I’ll be giving in Las Vegas at the Facial Cosmetic Meeting next week. This last section covers: “New trends in marketing”. I understand that 15...
Building a brand one step at a time. Part TWO
This is the second in a three part series titled “Essential Marketing Tips: building a brand one step at a time.” It’s taken from a talk I’ll be giving in Las Vegas at the Facial Cosmetic Meeting next week. This second part covers: “How does marketing play a role in...
Building a brand one step at a time. Part ONE
This is the first of a three part series titled “Essential Marketing Tips: building a brand one step at a time.” It’s taken from a talk I’ll be giving in Las Vegas at the Facial Cosmetic Meeting next week. This first part covers: “What is a brand and why does...