Tag: Marketing

Radiant Life Magazine Puts You on the Cover

New printing techniques and digital editions breathe life into an old medium, creating great marketing opportunities for the aesthetic industry.“I believe in Internet interactive platforms, such as offered in Radiant Life’s magazine, because people interested in plastic surgery expect it. People want information anywhere, anytime. It makes a lot of sense," said Dr. Stuart Kincaid of San Diego, CA. "Interactive platforms allow for content to be viewed on the Internet, tablets, phones, and any other device with the inclusion of audio, video, website links, and e-mail communication. People interested in plastic surgery can even take surveys, make appointments, and process product orders.” Learn about VDP, digital magazines and see a copy for yourself at our blog.

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About Design

Welcome to our blog series on design. There are all types of design: industrial design, graphic design, user-interface design, product design, computer design, automotive design and architecture, the design of buildings. Design is everywhere and in everything. The word design indicates purpose and intent; there’s a particular reason for every...

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Is Your Marketing a Disconnect?

Too many times the quality of surgeons’ marketing materials does not match their surgical abilities. This disconnect is then carried over to what their patients think about the quality of work they do. You dress for success; you hire an interior designer to make your facilities look warm, inviting and...

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Define yourself, or others will.

No one has direct control over what people think about you, but you can use a few simple marketing strategies to influence others’ perceptions. People judge you based on all of their points of contact with you: what they see on your website, how the person who answered the phone...

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Beware of inconsistent use of your logo

MARKETING TIP. Beware of inconsistent use of your logo, color palette, and look and feel. It’s a hard mistake to correct down the line. Wishing you marketing success, Candace Crowe President, Creative Director Candace Crowe Design Educating Patients. Marketing You. www.CandaceCrowe.com Copyright © 2010 | Candace Crowe Design | All...

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This is part three of my four part series…

This is part three of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. In my last blog entry, I explained how to do a creative brief that describes your practice’s personality and identifies your goals. With your completed creative brief in hand, you are now ready to...

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