Easy ROI: The Value of Email Marketing Do you ever feel like screaming in the face of all your marketing options? Every day it seems there’s a new way of doing the same thing: connecting with patients. But there is only one channel that everyone is on. It’s the way...
Tag: Advertising
Radiant Life Magazine Puts You on the Cover
New printing techniques and digital editions breathe life into an old medium, creating great marketing opportunities for the aesthetic industry. “I believe in Internet interactive platforms, such as offered in Radiant Life’s magazine, because people interested in plastic surgery expect it. People want information anywhere, anytime. It makes a lot of sense," said Dr. Stuart Kincaid of San Diego, CA. "Interactive platforms allow for content to be viewed on the Internet, tablets, phones, and any other device with the inclusion of audio, video, website links, and e-mail communication. People interested in plastic surgery can even take surveys, make appointments, and process product orders.” Learn about VDP, digital magazines and see a copy for yourself at our blog.
About Design: Waist-to-Hip Ratio
The .9 waist-to-hip ratio is a near-universal ideal proportion for men. For women, the ideal is to have a waist-to-hip ratio of .7. These ratios indicate health and universally appealing. Products designed with similar proportions are also attractive.
Plastic Surgeons Need Unique Marketing Tools
Traditional marketing tools are TV, radio, and print advertising. These tools have been called “shout marketing” tools because through them you loudly tell everyone “this is what I can do for you!” Plastic surgery practices don’t need to shout, but they do need to reach out to patients more than...
Spontaneous efforts don’t produce…
This is the first of a four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. This first part talks about three kinds of practices. What drives your decision making process when deciding what forms of marketing to use to promote your plastic surgery practice? If it’s your fear of...
Building a brand one step at a time. Part THREE
This last part of my three part series titled “Essential Marketing Tips: building a brand one step at a time.” It’s taken from a talk I’ll be giving in Las Vegas at the Facial Cosmetic Meeting next week. This last section covers: “New trends in marketing”. I understand that 15...
Building a brand one step at a time. Part TWO
This is the second in a three part series titled “Essential Marketing Tips: building a brand one step at a time.” It’s taken from a talk I’ll be giving in Las Vegas at the Facial Cosmetic Meeting next week. This second part covers: “How does marketing play a role in...
Building a brand one step at a time. Part ONE
This is the first of a three part series titled “Essential Marketing Tips: building a brand one step at a time.” It’s taken from a talk I’ll be giving in Las Vegas at the Facial Cosmetic Meeting next week. This first part covers: “What is a brand and why does...
FIVE REASONS TO KEEP ADVERTISING
1. Building your brand requires frequency and consistency. 2. Advertising calls attention to need and brings people to action. 3. A well designed and implemented brand increases trust and credibility. 4. Marketing brings your services to the market when they aren’t coming to you. 5. Advertising is a long-term investment...
WHY MARKET DURING AN ECONOMIC DOWNTURN?
History shows that now is not the time to scrimp on your marketing budget. In studies conducted after the recession of the early 80’s, companies that stayed the course with advertising during tough times won market share. Those that marketed aggressively during the recession managed to increase both sales and...