Tag: Advertising

Easy ROI: The Value of Email Marketing

Easy ROI: The Value of Email Marketing Do you ever feel like screaming in the face of all your marketing options? Every day it seems there’s a new way of doing the same thing: connecting with patients. But there is only one channel that everyone is on. It’s the way...

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Radiant Life Magazine Puts You on the Cover

New printing techniques and digital editions breathe life into an old medium, creating great marketing opportunities for the aesthetic industry.“I believe in Internet interactive platforms, such as offered in Radiant Life’s magazine, because people interested in plastic surgery expect it. People want information anywhere, anytime. It makes a lot of sense," said Dr. Stuart Kincaid of San Diego, CA. "Interactive platforms allow for content to be viewed on the Internet, tablets, phones, and any other device with the inclusion of audio, video, website links, and e-mail communication. People interested in plastic surgery can even take surveys, make appointments, and process product orders.” Learn about VDP, digital magazines and see a copy for yourself at our blog.

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About Design: Waist-to-Hip Ratio


The .9 waist-to-hip ratio is a near-universal ideal proportion for men. For women, the ideal is to have a waist-to-hip ratio of .7. These ratios indicate health and universally appealing. Products designed with similar proportions are also attractive.

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Spontaneous efforts don’t produce…

This is the first of a four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”. This first part talks about three kinds of practices. What drives your decision making process when deciding what forms of marketing to use to promote your plastic surgery practice? If it’s your fear of...

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FIVE REASONS TO KEEP ADVERTISING

1. Building your brand requires frequency and consistency. 2. Advertising calls attention to need and brings people to action. 3. A well designed and implemented brand increases trust and credibility. 4. Marketing brings your services to the market when they aren’t coming to you. 5. Advertising is a long-term investment...

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WHY MARKET DURING AN ECONOMIC DOWNTURN?

History shows that now is not the time to scrimp on your marketing budget. In studies conducted after the recession of the early 80’s, companies that stayed the course with advertising during tough times won market share. Those that marketed aggressively during the recession managed to increase both sales and...

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